Be loud with purpose
Tonic lime marks the next move. Big type creates energy. Use both to guide attention rather than fill space.
The official Ticket Tonic system
A playful and reliable visual language for local music. It helps organisers sell out and gets fans through the door without the usual ticketing drama.
Explore the system01
Foundation
Tonic lime marks the next move. Big type creates energy. Use both to guide attention rather than fill space.
Show the ticket price, payment fee and organiser payout before anyone has to ask.
Ticket status should be obvious in any light. Every valid code can be scanned once.
02
Colour
Punch
#FF4D3D HighlightTonic
#DFFF31 Primary actionInk
#17130F Primary surfacePaper
#F4F0E6 Light surfaceSmoke
#2D2821 Raised surfaceMist
#D9D2C2 Quiet detailUsage rule
Let ink and paper do most of the work. Use tonic for the next action and punch for moments that need urgency.
03
Typography
TONIGHT
IS THE NIGHT
Use display type for short statements, event names and section titles. Keep it uppercase and give it room to breathe.
A small room can hold a very big night.
DM Sans carries every detail that helps a fan decide with confidence. Use regular weight for reading and semibold weight for actions, labels and useful emphasis.
04
Shape
Buttons use a full radius so they feel touchable and distinct from content containers.
Use a circle when an icon can explain the action without a text label.
Cards, fields and panels use a restrained radius so controls always look different.
Spacing rhythm
06
Controls
Control rules
Labels stay visible. Placeholders are examples rather than instructions.
Fields use plain language and a minimum height of 48 pixels.
Errors explain what happened and how to fix it in one sentence.
07
Components
The Cause, London
AFTER
HOURS
Lead with the artist. Keep date, place and price easy to scan.
Treat the ticket like a receipt and a keepsake. Status always comes first.
08
Voice
“See you down the front.”
Ticket Tonic sounds confident because the details are handled. The voice is playful, practical and never pushy.
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Your ticket is in. Show this code at the door.
Your request has been successfully processed by our system.
09
Access
Body text and important controls meet WCAG AA contrast. Never rely on colour alone.
Every action works by keyboard. Focus uses a visible paper and ink ring.
Motion supports meaning and stops when reduced motion is requested.
:root {
--tt-punch: #ff4d3d;
--tt-tonic: #dfff31;
--tt-ink: #17130f;
--tt-paper: #f4f0e6;
--tt-smoke: #2d2821;
--tt-mist: #d9d2c2;
--tt-action-radius: 999px;
--tt-surface-radius: 12px;
}